November 10, 2008
Using Shock Tactics For Fat Loss.
Well that’s what the Londoners plan to do and it’s going to turn out to be a 75 million pound government campaign. Now these pounds are as in money, not fat and that’s how much the British feel about weight loss.
To be unveiled today under a campaign name ‘Change4Life’, Londoners will see posters and leaflets with images of clogged-up arteries, oozing fat and bloated bodies.
Their target are parents who do not realize that their kids are overweight and the National Obesity Forum hopes to get these parents to do something about it. All of this is part of a run up to a larger campaign drive which will encourage and educate Londoners about fitness ahead of the London Olympics in 2012.
So it looks like it’s going to a fit London come the next Olympics.
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Filed under Fitness News by admin
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